September 17, 2007
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Problems of Indian tea industry…
We read everyday about closure of tea gardens and fall in exports.
Answer lies in proper presentation and marketing of our teas.
An industry which was established to answer the failing British treaty to import teas from China should be reshaped by worker’s participation in running these gardens.
Tata’s have done it. They always did all those pioneering experiments in their units and suceeded. Why can’t others?
India needs a will to do this. Makaibari has done it. We are doing it on our plantation.
Comments (2)
As I see Tata, it is quite diverse, pushing many businesses and technologies. So you need to look at what is the common drive (driver).
Tea, as an industry, is fairly “low- tech”, fair to say? So it might take an outside view – thinking “Outside the Box” to generate the catharsis needed to motivate change.
It will not be easy and will require a lot of folks to move away from their comfort zone.
Go outside your immediate industry and talk with pioneers that are successful.
I can almost guarantee a common trait they share is; TENACITY.
My personal motto is: “Never, Never, Never give up.”
We absolutely agree with you. Such a resolute decesion will drive the change needed.