‘Indian tea has potential to recapture Russian market’
Coimbatore, Sept. 29 Indian teas are set to recapture the Russian market, the Tea Board Chairman, Mr Basudeb Banerjee, said here on Friday.
He was in the city in connection with the 25th Annual General Meeting of the Tea Trade Association of Coimbatore.
Recalling his recent visit to Russia and the discussions he had with the Russian Agriculture Ministry and the trade associations there, Mr Banerjee said, “We will soon be able to restore the No.1 position.”
“The board has signed an agreement for joint promotion of Indian tea in Russia. Under this agreement, at least 75 per cent of the packaged teas should be of Indian origin. Russia is proposing to pass a law on these lines and this is expected to be in place next year.”
The Russian offtake has, in the meanwhile, improved considerably for the orthodox and quality CTC grades of tea during the current year.
Asked when it would touch 100 million kg, Mr Banerjee said, “We are not looking at volumes, but in supplying quality teas, as quality appears to be the prime concern out there.” The board would encourage marketing of packaged teas, he added.
While the Russian offtake showed signs of improvement, he admitted to the declining trend in exports to Iraq. “It has been a difficult market and we have encountered payment problems.”
Tea exports to Pakistan have also slipped during the current year, but the country has managed to overcome the mental block about importing teas from India. There is a lot of pent up demand in Karachi and the North West Frontier region.
Reverting to the domestic scenario, he said, “There is a marginal improvement in the per capita consumption (to 3-plus per cent), but the poor consumption in tea-producing regions of Assam and West Bengal is a matter of concern.”
The board has proposed to launch an ‘Iced’ tea campaign soon to trigger consumption.
Mr Banerjee said the new electronic auction system would be introduced in a year’s time.
The consultative committee comprising a technical expert, broker, buyer, vendor and board representative are expected to meet in November for working out the strategy.
The TTAC Chairman, Mr C. Sreedharan, while expressing concern about the poor performance on the export front attributed it to the change in taxation (VAT), appreciating rupee, non-availability of adequate quantities at auctions and difficulties encountered by exporters in realising payments from overseas buyers.
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