March 23, 2008
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TIPA
Export performance of Indian Tea in 2007…
Eighty first Annual General Meeting of Terai India Planters Association was held here where Sri Ashok Narayan Bhattacharya, our West Bengal Government Minister presided and it was read out by Sri Rajat Sengupta, current Chairman, that there is a significant downfall in exports.
Nobody dares talk of statistical percentages or the real reasons of this downfall of this shameful act.
I was invited on the podium and put forth my view of the Cost of Governance (CoG) in production of tea in India, which being very high renders our teas uncompititive. Our teas are really good in quality but we are out of race with Sri Lanka, Kenya, China and others due to pure economic and political resons.
And if we have to survive we have to control this.
The inefficient government machinery has to be taken to task and made to perform.
Lets hope for the best.
http://www.telegraphindia.com/1080324/jsp/siliguri/story_9049158.jsp
Comments (2)
Rajiv, with any luck we can turn this around…I see more than corporate governance standing in the way but you know that… branding is the key here… just like the Brits used to!
Our massage is simple and clear – do better marketing of this beautiful beverage – where the producing countries are lacking.